I s s u e 3 3 -
M o n t h , 2 0 0
Training Coordination with
Training of Journalists
Support to Independent
Real Development Impact
The UNESCO/UNDP Media Development Project has since 1998 worked to
ensure implementation of all the concrete results agreed in the project
document as they have been concretised, consolidated and sometimes
slightly modified in our work plans by our tripartite structure. It has
as such at any given time been possible for us to report on developments
and concrete results achieved.
In the final evaluation of phase I of the project, the evaluators
assessed in different ways the perceived impact of the project, and
noted among others that ”There is no doubt that the project has
contributed positively to the development of the media situation in the
country.” The question, however, is always how to measure and how to
demonstrate impact of media interventions.
To facilitate an enhanced capacity – as concretely and in as much
depth as possible – to register and know what qualitative impact is
being created through our physical implementation, the project is
presently finalising the development of a qualitative indicator
monitoring tool, to be used to measure community development as spurred
by UNESCO's support to development of radio stations in eight
communities throughout Mozambique.
The development of this tool is being carried out by a consultant,
who has interviewed 200 individuals in Cuamba and Chimoio and registered
the answers on questionnaires. Furthermore 20 focus group discussions
were carried out with core "communities within the overall community".
These data are now being processed in order to ensure a good and as
precise baseline in a number of specific areas. The monitoring tool will
then every 9 months or so be able to show what development has taken
place in the different areas identified, including the development in
the perception of the communities' strengths and weaknesses as well as
concrete knowledge, attitudes and practice in areas such as HIV and
It is the mobilysers of the community radio stations, who will
locally be in charge of this continuous monitoring of impact, as they
are responsible to continually update the audience research already
carried out by the communities. The latter is to be used to regularly
update the programmes presented in the weekly community radio programme
format. After the initial processing of the data locally, the project
will provide support and backing to discuss and support in the
finalisation of the analysis.
It is our intention and hope that we, through these intervention
forms will ensure that the eight communities will have a basic guarantee
to have access produce their own and listen to others’ programmes with
good and relevant content, dealing with everyday realities in areas such
as health, education, culture, agriculture and economic development.
Coordination with the ICS
As stated in the Project Document, the UNESCO/UNDP media project is
presently working closely with the National Communication Institute to
develop the no less than 12 training courses for community radio
stations that are foreseen to take place during the next two years.
Management, Administration, Programming, Audience Research and
Preventive Maintenance are among the core areas to be dealt with.
Besides from this the project plans to carry out a series on
'training-cum-production' processes in the 8 partner community radio
stations in the area of HIV/AIDS, ensuring a slow and in-depth process,
where the community programmers, through the support from a visiting
trainer, will work on transforming the community problems into effective
and adequate local programme formats.
These processes will last around three months and and will be carried
out in collaboration with a project coordination by the National Aids
Finally the project is presently exploring ways of ensuring a close
cooperation with UNFPA in the preparation and organisation of a number
of thematic workshops, ensuring adequate back-ground knowledge for the
community programmers in areas such as health, gender and other core
During the coming year the following short term training courses
"Basic Journalism" in May, "Ethics, Democracy and Governance" in
and Independent Media Management in September. These courses are
foreseen to be carried out in collaboration with the NSJ Trust as during
the project's phase I.
to Independent Print Media
During phase I the Media Project supported the establishment of two
communication centres in Beira and in Tete. The functioning and
sustainability potential of these centres has just been evaluated, and a
number of concrete recommendations have come up, presenting a scenario
for additional strengthening of these structures, where one is working
well and the other having considerable problems.
To discuss the impact of these findings, also in view of the planned
support to opening of more of these centres, will be discussed in a
technical advisory group meeting on March 25 at the Media Project.
This meeting will also look at another part of the project's
component in support to the independent print press: Management
training. This as one of the experiences during the past 10 years in
Mozambique - as in other countries in a similar socio-political
situation - is that it is relatively easy to start a new publication,
but it is extremely difficult to ensure that is becomes a sustainable
and viable activity.
Therefore, in order to strengthen selected independent print media a
management training process has been foreseen. The technical advisory
group will also discuss the results of UNESCO's initial assessments and
preparation developed in this area.
It is the hope that this meeting will provide advice and guidance as
to how UNESCO and partners can proceed with this.
c/o UNESCO, P.O.Box 1397 Maputo, Mozambique
258.1. 498752/ 490840 Fax +258.1.498717